In 1979, Priority One International began as a weekly television program
and prime-time TV specials that put the spotlight on world missions by interviewing
missionaries on location in over 40 countries.
In 1987 Priority One transitioned from creating missionary documentaries to creating
video-drive Bible study materials that could be used in church-based small groups.
The goal of these video-driven Bible study resources is to help people put
their faith in action. Bluefish TV became the name associated with
all of these video-driven resources. Over 115,000 churches have used a Bluefish
TV video-driven resource.
In 2000 The RightNow Campaign began as an effort to mobilize 20 and 30-somethings
to specific ministry opportunities based on the person’s passions, skills
and experience. This happens through the RightNow Leadership Conference, a
dynamic web site and a phone-based coaching team.
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